A crazy drinking party game for adults — 90 cards of pure chaos. Think fast or drink fast.
First & Last is a fast-paced party game built around one rule: react first or drink last. Designed in-house at Dring as part of their card-game lineup, the project covered the full identity from card faces to retail packaging — a competitive system you can explain in fifteen seconds and play for hours.
The finished pack in hand at the Dring studio — orange, fast, unmistakable on a shelf.
The visual language leans into competition without taking itself seriously. A bold typographic mark on the box, high-contrast colour blocks on the cards, and an unmistakable hierarchy so players can read prompts at speed in low-light rooms. Built to look right in a hand, on a table, and on someone's Instagram story.
A campaign creative carrying the same energy onto social — quick reflexes, fast decisions, plenty of drinks.
First & Last sold out its launch stock in three days. The reels found their way to Instagram, X, and YouTube — the kind of organic spread you can't manufacture, only design for.
.social / instagram
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