projects

I help startups and series A—D teams to establish a strong connection between their product and customers

.clients

Shoton Pictures
Dring
Being Ingenious
Kidley
Hem & Haw
MAAC
Yamaha
Dring
Yamaha
MAAC
2024 — 2025In-house Design
dring
Dring party card games, including First & Last, at a house party
In-house designer — three flagship party games (First & Last, Naughty Dares, Takeoff) plus every social static and campaign creative in between.
2025 — 2026Social & Campaign Design
hem & haw
hem & haw
An athleisure label built on one hero product — a reflective track pant — and a social system that could run every day without going flat.
2024Personal Project
aquaflow
AquaFlow bottle on a rock beside a mountain stream
A self-initiated bottled water brand. One wordmark, and a series of illustrated labels — a different landscape on every bottle.
2025 — 2026Branding & Packaging
kidley
case study in progress
Forty years of manufacturing in Ludhiana, finally given a brand — positioning, a category colour system, and packaging specced so the vendor prints it right.
2024Packaging Design
snackify
case study in progress
A healthy snack subscription that curates personalised boxes based on your dietary preferences.
.more work

single pieces — posters, social, illustrations.

see everything
Pinkvilla × Spotify partnership Velora perfume launch Dring's pizza re-heating hack HELL typography experiment Koenigsegg Ghost Regera poster
+ many more