A healthy snack subscription that curates personalised boxes based on your dietary preferences
Snackify curates personalised boxes of healthy snacks based on dietary preferences, allergies, and taste profiles. The design challenge was making a subscription feel as easy as ordering a single product — and packaging that customers would want to keep on their counter, not throw out.
Modular packaging system across box sizes.
We approached the packaging as a system, not a single SKU. Modular labels that adapt across box sizes, a snack-by-snack typographic system, and a flexible color palette that lets seasonal flavors stand out without breaking the parent identity.
Seasonal flavor variants using a shared visual language.
The brand launched with 4 box sizes and 36 snack variants — all using a single shared design language. Repeat subscription rates outperformed projections by 28% in the first quarter.