A couples' card game for spilling secrets, playing dares, and finding out what you didn't already know.
Naughty Dares is Dring's card game for couples — a deck of prompts that alternate between questions to answer and dares to do, calibrated to move a conversation from the surface to somewhere more honest. The visual identity leans warm and moody, using rich burgundy and cream, an illustrated character on the box, and typography that feels grown-up rather than gimmicky.
Cards designed to push conversation past small talk — over wine, or over anything else.
The tone was the hardest part to get right. Too tame and it becomes a generic date-night pack; too explicit and it stops belonging on a coffee table. The final deck reads playful on the surface and honest underneath, ordered so the first cards ease you in and the later ones ask more of you.
Campaign creative that leaned into the same warmth as the packaging.
Naughty Dares became one of Dring's best-performing releases and set the visual template for the couples' side of the lineup — everything after leaned on the same warmth, the same illustration language, the same restraint about what the cards actually say.
