A playful card game brand connecting couples through fun, intimacy, and a little bit of daring
Naughty Dares for Couples needed a brand that could sit on a shelf, live in someone's bedroom drawer, and scroll beautifully through an Instagram feed — all without feeling cheap or embarrassing to buy. Playful but grown-up. Suggestive without being crude.
Card deck packaging and unboxing experience.
The identity is built around confident typography, a deliberately minimal palette of deep charcoal and warm blush, and illustration that hints rather than shows. The tone is knowing, not crass — the kind of brand your partner picks up before you do.
Individual card design system — typographic hierarchy with layered tone.
Launched across two metro markets with 240 vetted caregivers. Average booking confirmation time: 4 minutes.